Colleen Kafai from Montpelier Ohio says that her salon will use a mannequin for an example-apply it to the salon staff to show off the new color.  Introduce the new color as a special and give a free panel to show off our new color.

Michael Schobben from the Netherlands says First we talk about the color a few weeks before introducing it.

Step 1: We make pictures of models colored with Redlights.

Step 2: We color the hairdressers in the salon in different styles with Redlights.

Step 3: Maybe our most important step- pick out some local people and color them also in different styles and in different shades for free. They are making promotions for our salon and the products.

 

LuLu Harrison from New York City says I heard that Redlights will be advertised in consumer magazines, so we will introduce a new Redlights service and we’ll show the ads at the front of the salon too. That way all of our clients will know immediately what it is all about.

 

 

Katherine Gordon says I think our clients always look to us for ideas, so the best way to get them interested in Redlights is to color our own hair with it!!! Whenever we have a new product we always use it first, so we know what it does and if it should be used on a client and it always works.

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